Our Team

Our ideas are new, but our experience is not. The Nascate team has a long history of designing payment systems and programs to support value-based care. While we've only been in business since 2017, our team has an average of 10 years of experience in value-based innovation. Check out our leadership team's stories below:

William P. Kelly is our Chief Executive Officer. He has extensive executive level experience in healthcare leadership, policy, and strategy and previously founded and served as President and Principal of Treo Solutions, LLC. As a widely recognized leader in payment policy and an expert in healthcare analytics, services, and M&A, William has published articles, edited books, and spoken nationally about the business of healthcare.

James Lawson leads our external operations as Executive Vice President of Business Development and Marketing. He has over 20 years of experience in healthcare technology, building and leading client facing organizations for companies ranging from startups to large, established corporations. James holds a BA in International Relations from University of Missouri, Columbia.

Walt is our Executive Vice President of Operations. He is responsible for ensuring that our clients understand our intellectual property assets in a way that enables clients to customize these assets according to their unique needs and to take full advantage of the benefits that our products provide. Walt has specialized in software for over 25 years and has focused specifically on healthcare for the last decade. His interests lie primarily at the intersection of innovation and value-based care.

Shang Sonny Ouyang is our Vice President of Product Development and Information Technology. He manages our data and the development of our software products, as well as the relevant IT system environments and the staff, vendors, and tools required to cultivate our technological assets. 

As Vice President of Data Science and Analytics, Marcela Munoz leads our research efforts to ensure the integrity and value of our data. Her work involves managing the Data Science team, which develops, implements, and updates our data models and metrics. Marcela has over 10 years of experience in data analytics, machine learning, and analytic product development, including knowledge of how to apply these analytical skills to the dynamic healthcare landscape.

As our Chief Financial Officer, Mark is responsible for the financial health of our organization. He has over 30 years of experience working on the financial side of high-tech companies and is excited to focus his attention on delivering better healthcare outcomes for a variety of stakeholders.

Mark lives in Colorado with his wife, Jane. In his spare time, he enjoys being active outdoors. You can find him biking in the summer and skiing in the winter.